2 Customer Loyalty Lessons I Learned This Week

I spend a good part of my working day each day looking at charts, tables and graphs. I’m typically searching for ROI, trying to find which of the different marketing tactics for each particular business client we’re working with are driving the best results…and then obsessively optimizing and replicating to drive even better results. For each of […]

Attempted Marketing is not the same as Marketing

I work in the world of marketing. I have been in this world in one way or another for over a decade, and have worked with (and for) enough companies, agencies, startups, and marketing consultants to see that the word “marketing” is one of those words that has a very broad interpretation, depending on who […]

Evidence Based Marketing

The evolution of technology, and the speed at which it changes is constantly increasing. This is true about almost every industry, but it’s especially the case when it comes to marketing technology. While there are plenty of “marketing news” sites that can keep you up to date on the latest trends, I’d like to recommend […]

Groupon: A Grimm Tale

Do you remember the story of Little Red Riding Hood? A little girl is told to go directly to her grandmother’s house to deliver some baked goods, but she decides to dawdle along the way, where she meets a wolf who discovers her good intentions. The wolf spots an opportunity, so he hurries to the […]

Worst Marketing Campaign Ever?

Last week I drove through Salt Lake City on my way to visit my parents. There is a billboard near Draper, UT that I have passed dozens of times, and it never fails to strike me as one of the worst marketing strategies ever implemented. (I didn’t manage to snap a photo in time on […]

Caption Contest

I came across this image while doing a project for one of my classes, and I think that with the right caption, it’s ripe to become a good meme.

Please leave your caption submissions in the comments, or tweet them to @brentjacbsen #captioncontest

Brent Jacobsen

I build businesses.

Marketing