in Marketing

Evidence Based Marketing

The evolution of technology, and the speed at which it changes is constantly increasing. This is true about almost every industry, but it’s especially the case when it comes to marketing technology. While there are plenty of “marketing news” sites that can keep you up to date on the latest trends, I’d like to recommend a few evidence-based blogs you need to be following to see how the latest in marketing technology and best practices are actually producing real results for real businesses:


1. Quick Sprout

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Neil Patel is the voice behind the Quick Sprout blog, and what sets him apart from the rest of the online marketing blogs you will find is that he almost exclusively focuses on case studies. He is at the forefront of presenting research on what works and what doesn’t, and he shares the objective data to show that these things aren’t just his opinion.



2. Vero’s Email Marketing Blog

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Vero is another company that truly believes in presenting evidence-based case studies, and actionable content. You’ll probably never be able to implement all of their helpful hints in your own email marketing efforts, but that shouldn’t keep you from trying!



3. Kissmetrics Blog

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Kissmetrics is a web analytics solution provider whose main goal is to help increase conversion & retention rates (thus boosting your bottom line). While their service isn’t a perfect fit for every business type, the case studies and research they present in their blog can be applied to most businesses.



4. Moz Blog

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Moz began it’s online life as an SEO consulting agency. With the recent decline in the importance of traditional SEO, Moz has grown, and now provides tools and services to help with a broader array of marketing efforts. Their blog covers a broad array of topics from Local SEO to Content Marketing to PR (and most everything in-between). If you’re looking for case studies that match your business’s unique niche, you’re likely to find something applicable here.


If you sign up to receive the blog posts from each of these blogs via email, and dedicate 10-15 minutes a day to read their articles, you can go from knowing very little about marketing to being a very informed marketer in only a few months. If you take the time to implement even a handful of the skills that you learn in your own business, you’re going to see tangible results.


“If knowledge is power, evidence-backed knowledge is super power.”– Brent Jacobsen